Management as a Social Responsibility

_{In the past, business manager had only one responsibility:that is to make money for the owners.That era of ‘economic man’ is ended. Today, the concept of ‘welfare state’ and with it the idea of socialresponsibility has come to stay in many countries of the world. Frank Abrahms perphaps best expressed this new philosophy when he said that the job of management is to conduct the affairs of the enterprise in its charge in such a way as to maintain an enquitable and workable balance among the claims of variousinterested groups.}

_{Today’s manager is not a mere law observer but a solver of society’s problems. It is argued that managers must consider the impact of their decisions and actions on society as a whole. They should take steps to protect and improve the welfare of society. They should manage the quality of life by helping develop solutions for society’s ills. According to Keith Davis, the term ‘social responsibility’ refers to both socio-economic and socio-human obligations to others. It is the obligation of management to engage in activities that protect and contribute to the welfare of society. H. R. Bowen has defined social responsibility as obligations of the manager to pursue  thosepolicies, decisions , or to follow those lines of action which are desirable in term of objectives and values of our society. Management has very positive responsibilities to various group such as its stockholders, employees, customers, suppliers, competitiors, influence groups, the general public and the government.}

Sales Management Operations

_{Sales Operation refers to various activities, which help in the timely achievement of sales targets for the successful functioning of an organization. Sales Operation activities help the sales professionals to meet the sales targets in a systematic and the best possible way. In simpler words sales operation activities help in generating revenues for the organization through meticulous planning, better budgeting and adopting a methodical approach.}

Project Management

_{Project management is an organized venture for managing projects. It involves scientific application of modern tools and techniques in planning, implementing, monitoring,}

_{controlling and coordinating various activities or tasks to produce desirable output in agreement with pre-determined objectives within the constraints of time, cost, quantity and quality.}

_{According to Prof. Harold Kerzner “Project management is the process of achieving}

_{project objectives through the traditional organizational structure and over the specialties}

_{of the individuals concerned. Project management is applicable for any (unique, one}

_{time, one of kind) undertaking concerned with specified objectives.”}